What really happens on book launch day

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What really happens on book launch day

A recording of my Live call with Dina Marais.

David McIlroy

and

Dina Marais

Jul 02, 2025

Transcript

➡️ Grab my FREE 7-day email course, Substack Launchpad - you’ll get one email a day for 7 days to help build your confidence, consistency, and traction on Substack. Get it here. 🚀

In this follow-up to my most recent podcast episode, I chatted with

Dina Marais

about what it really takes to launch a book successfully.

Speaking on the day her client Kathy Murphy releases her new book The Deep Shift, Dina shares the strategy, emotion, and precision that go into making a book stand out, and why your launch day is just as important as the book itself.

What we covered:

Why launch day is everything, and how pre-orders can actually hurt your Amazon bestseller ranking.
How indie authors can compete with major publishers using 24-hour eBook tactics.
What authors should do in the weeks and months before launch to set themselves up for success.
Why launching at 99 cents isn’t about profit - it’s about visibility and momentum.
A look inside Kathy Murphy’s new book The Deep Shift, and how it aims to heal division, not inflame it.
Why true freedom starts with thinking for yourself, and how books can be tools for inner transformation.
How authors can turn their books into a platform for personal development, social impact, and lasting change.

Don’t forget to subscribe to Dina’s publication before you go!

➡️ And make sure to check out Kathy’s book The Deep Shift here (I’ve shared the full set of Amazon store links at the foot of this post).