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Were you around for my live call on Monday?
If not, no worries - you can watch it now.
I had a really interesting chat about book promotion with my friend
. We covered:The difference between promoting fiction vs nonfiction books and why it matters.
How nonfiction authors must position their books around solving a clear, specific problem.
Why specificity in messaging, titles, and descriptions makes books stand out in a crowded market.
How general advice books often fail and how “an inch wide and a mile deep” sells better.
The importance of relaunching a self-published book that didn’t sell well the first time.
How Amazon’s algorithm rewards strong early sales and reviews within the first 30 days.
Why podcast guesting is powerful for nonfiction promotion and how to pitch effectively.
How talking about your book repeatedly helps you refine your pitch and connect with the right audience.
Insights into using other creators’ content (e.g., TikTok book reviews) to boost your own book’s reach.
Don’t forget to subscribe to
’s publication before you go!If you have any thoughts on what we discussed, feel free to pop them in the comments below.
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