Why you should create digital products (and how to get started)

Derek Hughes is running a FREE masterclass later today, in which he’ll walk you through the approach he used to launch 6 products in a year. No overwhelm. Just clear steps and smart shortcuts to get you going fast. Grab your spot here. ⌛

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Did you catch yesterday’s live video?

If so, fear not! You can watch it now.

Derek Hughes

and I had a great chat about digital products (the benefits of having your own, how to create them, etc). We covered:

• Why digital products can generate income long after you hit publish

• How even a small audience can lead to steady sales (if you play it smart)

• The subtle art of promoting without being pushy, and what actually works

• How digital products position you as a trusted authority in your niche

• Why you don’t need a business degree (or a giant list) to sell successfully

• The key difference between “just uploading a PDF” and making real money

• A simple 3-part system to turn trust into sales

• How to spot your audience’s real pain points and build around them

• Why personal stories convert better than polished pitches

• What makes digital products still valuable in the age of AI content overflow

Don’t forget to subscribe to

The Irresistible Writer By Derek Hughes

before you go. And make sure to sign up to his free masterclass here.

If you have any thoughts on what we discussed, feel free to pop them in the comments below.

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• Why a paid Substack tier often isn’t enough (and what to add next)

• Why your posts aren’t converting (and how to fix them fast)

• The 30-minute daily routine that can transform your Substack in 30 Days

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