214: How to close the recognition gap as a writer (featuring Alex Mathers)

➡️ Stop overthinking and finally publish that article — join The 5-Day Article Sprint that gets you from idea to inbox in under a week. Get it here.

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Season 2, episode 14 is here!

In this episode, I chat to

Alex Mathers

about how writers can use clear positioning, consistent messaging, and audience trust to generate real, sustainable income online.

You’ll learn:

• Why most online writers struggle with visibility despite being highly skilled.

• The concept of the “Recognition Gap” and how it affects client acquisition.

• The importance of having a clear offer, point of view, and market presence.

• How to position your writing as a marketing tool, not just content.

• Common traps like writing for peers instead of potential clients.

• Why consistency doesn’t equal effectiveness in content strategy.

• How to identify whether your content is leading to inbound interest.

• The difference between content pillars and problem-led marketing.

• Simple, real-world signals that show your market position is weak.

• A soft but effective call to action approach that drives responses.

Make sure to subscribe to Alex’s publications before you go (check out his profile).

And if you enjoyed this, you should definitely check this out, too. 👇

If you’ve been putting off your first product because it feels too complicated, this will help.

In this free webinar,

Derek Hughes

walks you through the approach he used to launch 6 products in a year. No overwhelm. Just clear steps and smart shortcuts to get you going fast.

Ready? 👇

Want to work with me to grow your audience and generate more income? Here’s how.

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Go deeper:

• 213: How (and why) to treat Substack like a business (featuring Yana G.Y.)

• How I grew from 48 to 20,000+ Substack subscribers in 646 days

• How to grow your Substack audience on autopilot (and it's not through Notes)

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What’s next?

I’m ready and waiting to support you in the next stages of your creator journey. Here’s how I can help:

1. Start Your Podcast on Substack: A complete course guiding you from concept to launch, based on everything I’ve learned so far during my own podcasting journey. Learn to plan, brand, record, edit, publish, and promote your podcast while building an audience. Perfect for creators eager to share their voice with the world!

2. Sustainable Scalable Social Strategy: This 6-part, online, self-driven course will guide you through the same process I used to develop a strategy for my social media management. When you finish, you’ll have a sustainable social strategy in place that will help you scale your business properly.

3. One-To-One Coaching: Live coaching sessions over Zoom plus a full video audit of your Substack publication. Ideal for those who want to grow their online presence, identify their key strengths, and develop a long-term business strategy. Upgrade to VIP Membership for full access.

4. Promote to 21,000+ readers: Get yourself in front of a highly-engaged online audience via email, podcast and social media.

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