What to say (and how to say it) when your book is finally out

A simple collection of real, human ways to share your story with the world.

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The series so far:

Nobody knows your book exists (yet)

The Pre-Pre-Launch Playbook

How to create a book launch plan you’ll actually use

The simple 5-day book launch plan you’ll want to follow

Your book isn’t just a book - it’s a hook

Talk about your book without sounding like a marketer

Writer... your secret weapon is right under your nose

The only 5 emails you'll need to launch your book

Not all promo is created equal

What to post (and where) when your book goes live

You don't need to be an expert marketer to sell your book

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Tuesday’s post was all about the big mindset shift we, as writers, need to make - realising we’re not pestering people by sharing our books, we’re offering something they might genuinely value.

Today, we go all-in on how to do it.

Below is a cut-and-paste-friendly collection of ways to talk about your book. Some of these you’ll want to use as-is, others will spark your own phrasing.

All of them are designed to help you sound like the human being you are, not the roadside billboard you ain’t.

We’re not beating around the bush today.

Let’s get right to it.

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