I think of evergreen content as sign-posts along the road, guiding people where you want them to go. The more waymarker content that's out there on the internet, the more likely it'll be that someone finds what you really want them to find (eg. in an author's case, their book).
The "Feminine Chaos" podcast had a great episode about Booktok ("TiktokBooktalk with Leigh Stein"). My takeaway was, TikTok is great if you can entice influencers with a platform to talk about your book. The methods seem pretty standard- give your book a good cover, give away free copies to people with an audience.
But it can come off as a bit desperate if the author is tiktoking about their own book, and usually a waste of time.
I'll say personally that app seems pretty overstimulating, so I'm happy keeping my distance
It doesn't matter what anyone says, truthfully, only do it if you actually enjoy it.
I've seen many platforms rise and fall, algorithms changing overnight. People getting bullied, accounts getting banned.
The only way for you to draw the line between it being incredibly rewarding or painfully soulsucking is by actually enjoying the process.
Agreed!
TikTok can certainly be a fickle friend! What do you mean by waymarkers?
I think of evergreen content as sign-posts along the road, guiding people where you want them to go. The more waymarker content that's out there on the internet, the more likely it'll be that someone finds what you really want them to find (eg. in an author's case, their book).
The "Feminine Chaos" podcast had a great episode about Booktok ("TiktokBooktalk with Leigh Stein"). My takeaway was, TikTok is great if you can entice influencers with a platform to talk about your book. The methods seem pretty standard- give your book a good cover, give away free copies to people with an audience.
But it can come off as a bit desperate if the author is tiktoking about their own book, and usually a waste of time.
I'll say personally that app seems pretty overstimulating, so I'm happy keeping my distance