21 Comments
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Cristina Teixeira's avatar

Thanks so much. I enjoy your writing and knowledge and information. Im from Portugal. Writing in Portuguese. Thanks for your tips. I will going to follow you, and very probable do your course. Wish you a great day.

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David McIlroy's avatar

Thanks Cristina!

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Cristina Teixeira's avatar

HI :) Good you are there. I was wondering to ask you a question. If you don't mind. I'm new on Substack. But I write in a blog since 2013. The thing is I was wonder if is better to work with a subdomain on substack or work with the substack domain. The gola now is to reach maximum possible people. Can I ask your point of view about this? Thanks so much.

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David McIlroy's avatar

I'm not 100% sure Cristina - your best bet would be to ask @linda, she'd be able to answer that one.

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Cristina Teixeira's avatar

HI. I don't know Linda. Can you send any link to meet her newsletter? Thanks

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Kristi Keller 🇨🇦's avatar

I'm actually setting up an anonymous experiment running in the opposite direction of a personal brand. I have the framework all set and execution is just around the corner but I REALLY want to see how far a person without an identity can go. I've seen a few very successful faceless brands and it's intriguing enough that I want to try it.

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Kelsey Anderson's avatar

This is happening a lot across social media right now and I always see it as telling an incredible story. Seems that in the absence of an identity there must be a compelling and gripping story for intrigue.

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Kristi Keller 🇨🇦's avatar

Yes Kelsey, I've seen it more and more too! I think people sometimes write/interact/share more freely when their identity is not on the table. I'm looking forward to seeing how it goes.

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Rajeshwari's avatar

That's actually a great way to look at the "personal branding" thing: to go in the opposite direction. BTW, I'm curious about how the experimentation is going. 

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Kristi Keller 🇨🇦's avatar

Nothing to report yet! I haven't even launched it but I'm working on it 😊

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Rajeshwari's avatar

People connect with people through shared human experiences of sadness and joy, hope and despair, success and failure, and whatever lies in-between. In a world full of filters, showing our authentic selves online can go a long way toward laying the foundation for personal branding. Thank you for the great piece of advice, David. I'm quite new on Substack and will surely incorporate these elements in my future work.

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Rob Sandberg's avatar

David McIlroy's perspective on developing a personal brand as a writer highlights a refreshing, authentic approach. Emphasising human connection and sharing the real, unvarnished aspects of one's journey resonates deeply in today's digital landscape. This strategy not only humanises the writer but also builds a genuine rapport with the audience, making it more likely for them to engage with your work on a meaningful level.

David's emphasis on the importance of personal branding in the digital age—where our online presence often precedes us—is a crucial takeaway. His advice encourages writers to think beyond the traditional self-promotion tactics and instead, engage with their audience as real people with real stories. By sharing not just the successes but also the struggles, writers can create a more relatable and trustworthy presence.

Furthermore, David's insight into using personal branding to bridge the gap between the professional and the personal self is particularly valuable. In a world where potential readers and collaborators will inevitably look us up online, ensuring that what they find is a true reflection of who we are and what we stand for is essential.

Overall, David's article serves as a powerful reminder that at the heart of a successful personal brand lies authenticity and genuine human connection. His call to share our true selves, including our hopes, fears, and motivations, not only enriches our personal brand but also fosters a deeper connection with our audience, making it a truly effective strategy for writers looking to stand out in the digital realm.

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Brooke Boser's avatar

Thanks for the article, David. I would love to see an example (screenshot perhaps) of someone sharing their journey on the socials. For me, I include a lot of my journey in my articles, so then sharing my articles is sharing my journey. So I'm just trying to think of how I would share my journey along with sharing my articles. Thoughts?

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Kelsey Anderson's avatar

Loved this read, another provoking share about how we connect with people and wow it’s so refreshing as a writer to hear this. ‘Share your hopes and dreams, your fears and struggles, your motivations and inspirations. Share what you want, not what you feel you have to.’

So often we feel we have to speak, share, write, engage, and show up a certain way. I think we are entering a golden age where the consciousness of how we express ourselves and wish to be seen is expanding and so are the people with gifts to offer.

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Saima Ahmed's avatar

Share what you want, not what you feel you hav to. This is the highlight for me!

Thanks David for another awesome, simple and beautifully written read.

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Anshul Kumar's avatar

Great topic to ponder upon, David! As a serious content writer on Medium, YouTube and now on Substack, my focus has been to "WRITE TO EXPRESS AND NOT TO IMPRESS" - might be a cliche. Building my skillsets on writing for the last 4 years and still working on it. Thanks for connecting with you.

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Patrizia Zampieri's avatar

I myself have become naused when I read nothing else than promotion, because the feeling I get is that they're saying nothing 🤔

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Dmitry Kovchegin's avatar

“Vulnerable” is becoming another buzzword in writing🤦🏻‍♂️

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Kelsey Anderson's avatar

It definitely can be and the limits of the English language have us turning over every stone, winding down every path looking for language to fit the complex feelings we hold.

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Michael Lim's avatar

Wow! Thanks for shoutout David. Great article. Apologies for the delay. Only getting back on the Substack train and spending more time on here. Look forward to chatting soon.

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Janice's avatar

This is exactly what I'm going through now. Just started writing barely a month into it and imposter syndrome is kicking in big time. Plus I have never been active online and have always kept myself to myself IRL, and to suddenly start sharing some personal stuff felt REALLY good at first but then felt really off, I actually went back and deleted the stuff I wrote here and shared on other platforms. I'm working on my "personal brand", to start showing my vulnerability. I'm also an introvert so it's almost going against my dna to show vulnerability. I need this kind of influence and way of thinking and remind myself everyday. Thanks for sharing!

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