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Season 2, episode 18 is here!
In this episode,
shares what it really takes to go from full-time agency work to running your own solopreneur business as a writer.We chat about personal pivots, marketing strategies and emotional clarity in writing - this one’s a real deep dive into the mindset and mechanics of modern creative work.
What we covered:
Why Erica left a stable agency job and what she learned from cycling through multiple business models before finding the right fit
The surprising pressure behind selling cohorts and one-on-one offers, and how to know if they’re right for you
How Substack Notes helped Erica gain traction and drive hundreds of subscribers from a single viral post
What it actually takes to thrive as a solopreneur, and why charisma, bias for action, and self-awareness matter more than a polished plan
A breakdown of how Erica writes emotionally resonant emails, builds confident offers, and uses AI as a creative partner, not a replacement
Her “MP3” framework for building a personal brand that connects
How to close the recognition gap and future-proof your writing business in the age of AI
👉 Make sure to subscribe to Erica’s publication before you go, and check out the latest episode of her podcast with
here. 👇Go deeper:
217: Creating courses people actually finish - and pay for (with Rodney Daut)
If you're stuck on your next post, just use this simple framework
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
Start Your Podcast on Substack: A complete course guiding you from concept to launch, based on everything I’ve learned so far during my own podcasting journey. Learn to plan, brand, record, edit, publish, and promote your podcast while building an audience. Perfect for creators eager to share their voice with the world.
The 1K Daily Writing Challenge: Build a consistent habit by writing 1,000 words daily for 30 days. Along the way, you'll get encouraging video prompts, accountability support, and plenty of inspiration to ignite your creative spark. Nail your rhythm. Find your flow. Transform your writing journey forever.
Substack Basics: A video guide showing you exactly how to: set up your first publications; create polished posts from scratch; share, structure, and schedule effectively; and master Notes, CTAs, and growth levers (bonus section: Going Live on Substack).
Sustainable Scalable Social Strategy: This 6-part, online, self-driven course will guide you through the same process I used to develop a strategy for my social media management. When you finish, you’ll have a sustainable social strategy in place that will help you scale your business properly.
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