Use The Barnacle Approach to Grow Your Audience
This is a brilliant way to grow your following (for free).
Exposure.
It’s the name of the game in business — getting your brand in front of the right audience.
Many businesses fall at this hurdle and never get back up.
I’ve sought exposure for my business in a multitude of places over the years.
Paid ads. Partnerships. Competitions.
They all work, in their own way. Some more than others.
But one tactic is significantly more effective than the rest.
It works 99% of the time.
Want more brand exposure to grow and develop your business but don’t have a big enough audience?
Grab a passing whale.
Here’s how:
Establish a partnership with a bigger brand with mutual content-sharing.
Tag bigger (and relevant) accounts on social media — they may share your posts.
Engage with content shared by bigger brands (like, comment, tag).
Don’t be afraid to hitch a ride with a passing brand whale.
Just be a barnacle.