Running paid ads on major social media platforms was once at the core of small business marketing.
But with Apple’s privacy policy changes, Meta has been forced to ask permission to track users.
That was a complete game-changer.
Social media advertising now only produces significant results after large investments have been pumped in.
For most small business owners, that’s not an option.
So what can you do instead?
Try approaching local businesses and see if they’re selling ad space on their websites.
Work with influencers to promote your product or service.
Run giveaway competitions on your social media platforms.
Create engaging lead magnets to gather email subscribers. Pitch to them directly.
The worst thing you can do is to get sucked into the “they’re doing it so I should too” mindset in online advertising.
Even if your competitors are paying for ads, it doesn’t mean you should as well.