Is your creative tank in the red? My Evergreen Content Generation Loop will get your motor running again.
Hey look, it's me in 5 years.
Ah, content.
The currency of online creators in 2024.
IMMEDIATE CAVEAT: I know some people hate the word content when it’s in reference to writing, so I apologise in advance for using it here. But because the topic of this piece isn’t solely focused on wordsmithery, I can’t avoid it.
Anyhoo…
Content takes a wide variety of forms, but the dominating versions tend to be text (phew!), image, audio and video. You don’t have to look any further than the most popular social media platforms to see that playing out in real time:
Text (X/Twitter)
Image (Instagram)
Audio (Spotify)
Video (YouTube/TikTok)
Creating content is a fantastic experience when your artistic juices are in full flow. Writers can bang out entire chapters in a matter of hours, YouTubers can blast their way through multiple videos in one session. When it flows freely, it carries you from start to finish in no time at all, with what feels like minimal effort.
When it doesn’t flow, it’s the most frustrating thing in the world.
That’s why having a content generation system to fall back on is so important. That’s why (I believe) the most effective creators continue to experience success when so many around them drop off.
I’ve been using the same system for quite a while now. It’s helped me remain consistent as a creator on multiple platforms, even when life starts to get in the way of my process. I’ve affectionately dubbed it the Evergreen Content Generation Loop (catchy, right?).
If you’re struggling to pinpoint great ideas for your upcoming articles, videos or podcast episodes that’ll create those genuine “Ah-ha!” moments for your audience, give this one a whirl. It works for me and there’s no reason why it won’t work for you, too.
Here’s how it goes….
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