How to grow your Substack without working non-stop
Write For Revenue #10
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I have a confession: I have a bit of a love-hate relationship with the gym.
There are those golden stretches where I’m there almost every day, feeling like a champion, noticing I can lift a little more or go an extra kilometre on the treadmill.
And for a while, it feels like I’ve cracked the code.
But then life happens. Work gets busy, or I get caught up in something else, and that rhythm just… vanishes.
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Suddenly, I'm skipping a day, and then another, and before I know it, I’m in that awkward spot where getting back to the gym feels like trying to climb a mountain in flip-flops.
(I’ve seen people doing that, by the way)
It’s not that I don’t want to go. It’s that the momentum is gone, and starting again feels twice as difficult.
Sometimes I push too hard and hit that wall of exhaustion. And once I’m out of the groove, all those good habits - eating right, getting enough sleep - start to wobble too.
And here’s the thing: writing on Substack can feel exactly the same.
Some weeks you’re in the zone, publishing regularly, engaging with your readers, and it all flows.
Then life throws a curveball, and your consistent rhythm starts to slip.
One missed post becomes two, and suddenly it feels like you’re staring at a blank page from the bottom of a hill.
The good news? Just like getting back into a fitness routine, you can build a sustainable writing rhythm that helps you keep going without hitting that dreaded burnout wall.
It’s all about having a repeatable system that keeps you on track, so that your writing (and your associated income) can grow steadily.
Let’s break down exactly how to do that.
The problem: writing alone won’t build long-term income
If you’re publishing regularly on Substack, you’re already ahead of most folks.
But consistency isn’t the whole picture. If your content doesn’t feed into offers, or if you’re making it all up week by week, growth becomes exhausting.
At some point, effort stops translating into results.
Without a system to plan, promote, and monetise your work, it’s easy to feel like you’re always working but not building something that lasts.
The solution: build a repeatable rhythm that makes space for both money and momentum
You don’t need to become a content machine. You just need a simple system that helps you:
Know what to publish (and when)
Plan your paid offers ahead of time
Create room for rest and higher-value work
This isn’t a content calendar for the sake of organisation. It’s a rhythm, one that keeps you writing, selling, and breathing at the same time.
Here’s how to set it up.
This post is part of my ‘Write For Revenue’ series for paid subscribers. Upgrade now to read every new and previous instalment in full. 👇