How to Grow Within The Online Community That Grows Your Online Audience
It's harder and easier than you think.
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My wife got me a record player when I turned 30.
It was an awesome present, super thoughtful. It sounds incredible. We even got into the habit of buying each other vinyls as gifts every so often. They certainly look good propped up in the corner of our living room. Oasis. Kasabian. Paramore.
Our tastes vary.
It’s become more of an ornament in recent times, mostly because I tend to listen to podcasts more than music at the minute. But it’s still there. It still works.
I, however, am often a broken record player. Especially when I talk about one thing in particular: building an audience. I’m a little obsessed with the mechanics of it.
Ok, more than a little. Very obsessed, actually.
One particular aspect of audience-building drives me up the wall. It’s in the definition of audience, or at least, how I perceive it.
Here goes…
Your followers on social media make up your community. The folks on your email list are your audience.
That’s the difference. And it’s a big ‘un.
You can have a massive following on social media but fail to move the needle when it comes to generating interest in the thing you’re selling, whether that be a course, a subscription, or a book.
On the other end of the spectrum, you can have a relatively small email subscriber list and still drum up a healthy number of sales.
It seems pretty obvious which of the two (community or audience) you should invest your time in growing. One generates digital engagement. The other generates income.
However…
The best way to grow your email-subscribing audience is usually by growing your following on non-email-based platforms.
But how?
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