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Season 4, episode 3 is here!
Olivia Wickstrom didn’t set out to build a Substack. She set out to make affiliate income from a cottagecore blog. What happened instead was a slow, sometimes frustrating, eventually life-changing discovery of what the platform could actually do for a writer willing to experiment. We covered a lot of ground in this one.
What we discussed:
How Olivia’s Substack started as something completely different and gradually found its identity across three very distinct content pillars.
The nine months where almost nothing happened, and the specific change in her Notes strategy that finally broke the plateau.
Why she sometimes makes her best, most actionable content completely free, and what that counterintuitive decision does for her paid tier.
How she’s driving major Pinterest views to her Substack and what she’s still trying to figure out about it.
What romanticising your life actually looks like in practice.
The cultural differences between American and French attitudes to work that have subtly started to change how she thinks about her own life.
A brand new year-long series she’s announcing here for the first time, and why it might be her most personal project yet.
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
🤝 Work with me: I offer two ways to work together: Catalyst Club (my private community with regular group sessions, collaboration opportunities and 1-on-1 calls) and 1-on-1 coaching partnerships (12-month intensive support to develop your writing business). Both are designed for creators ready to build something real. Find out more and see which fits where you are.
📺 YouTube: Head to my YouTube channel for hundreds of unfiltered conversations on creativity, strategy, and building a life that doesn’t require permission. Watch and subscribe here.
