➡️ Learn the exact system used by Write • Build • Scale to build, launch, and automate your first mini-course so you can build your own passive income stream. Get it here.
Season 3, episode 23 is here!
My pal Philip Hofmacher from Write • Build • Scale joined me for a conversation about monetising on Substack without needing thousands of subscribers first.
We talked about why mini courses outperform massive flagship programs, the exact price points that convert best, and how to promote your products without feeling spammy.
What we covered:
Why some Substack creators make six figures from day one while others build to 30,000 subscribers before monetising
The story of how Jari Roomer’s full course overwhelmed people and failed to deliver results, then how he turned it into a two-hour procrastination mini course that sold like wildfire and created a natural upsell path
Why mini courses solve one specific problem instead of trying to be a fit for everything, and how that narrow focus actually makes them easier to recommend because everyone knows someone struggling with that exact issue
The sweet spot pricing range for mini courses based on testing hundreds of offers, and why charging $47 instead of $27 doesn’t actually hurt conversions but significantly increases revenue
How to promote your products organically through live streams, DMs, and value-first conversations rather than shouty upsells, including the exact sequence from commenting on a note to becoming a paying customer
Why bundling mini courses with coaching, communities, and group settings creates multiple entry points for different types of customers, and how the same content can be packaged differently from free posts to thousand-dollar coaching
📣 Want to build your own profitable mini-course in less than 14 days?
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
🚀 Digital Resources: Check out my range of straightforward products on Gumroad. You’ll find great tools to help you get started on Substack, grow your audience, and even launch your own podcast. Explore them here.
🔥 Catalyst Club: Get exclusive access to Catalyst Club, my VIP membership for creators who want real momentum. Includes monthly group sessions, 2 x 1-on-1 strategy calls, and a full Substack publication audit. Apply to join.
🤝 Personal Coaching: Work with me 1-on-1 to break through creative blocks, refine your strategy, and build a sustainable creator business that actually fits your life. Email or DM me for more info.
📺 YouTube: Head to my YouTube channel for hundreds of unfiltered conversations on creativity, strategy, and building a life that doesn’t require permission. Watch and subscribe here.
