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Season 3, episode 20 is here!
Neera Mahajan joined me to talk about writing books fast, building authority, and turning a single book into a scalable business.
She shared why most writers never finish their books, the difference between vanity projects and strategic assets, and how she helps creators write their books in 30 days through implementation over information.
This one’s a must-listen for anyone struggling to finish their book!
In this episode:
Why Neera started writing not because she was good at it but because she was bad, and how quitting her job to write full-time led to publishing 14 books that now serve as the foundation of her entire business model
The moment she realised three years of articles gave her nothing to show for the effort, and how one voice in her head telling her to write that damn book changed everything about her authority and income overnight
Why most writers fail to finish their books because they make them too big and drift in and out of the work, and the strict framework of 13 chapters maximum with 2,000 words each that actually gets books done in 30 days
The difference between vanity projects and strategic authority assets, including how a strategic book needs a clear audience, addresses one specific problem, and launches your tiered offer at the end instead of just existing on a shelf
Her four-level productivity system for writers that starts with calendar management and email inbox zero, and why she now surrounds herself with notebooks that travel from room to room capturing ideas before they disappear
Why her cohort focuses on implementation and daily accountability rather than piling on more information, requiring participants to write 500-1,000 words daily toward their book while working in a group setting
Check out all of Neera’s books here.
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
🚀 Digital Resources: Check out my range of straightforward products on Gumroad. You’ll find great tools to help you get started on Substack, grow your audience, and even launch your own podcast. Explore them here.
🔥 Catalyst Club: Get exclusive access to Catalyst Club, my VIP membership for creators who want real momentum. Includes monthly group sessions, 2 x 1-on-1 strategy calls, and a full Substack publication audit. Apply to join.
🤝 Personal Coaching: Work with me 1-on-1 to break through creative blocks, refine your strategy, and build a sustainable creator business that actually fits your life. Email or DM me for more info.
📺 YouTube: Head to my YouTube channel for hundreds of unfiltered conversations on creativity, strategy, and building a life that doesn’t require permission. Watch and subscribe here.
