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Season 3, episode 17 is here!
In this episode, I sit down with my old school friend Stuart Thompson, who now runs a long-standing gym here in Northern Ireland.
We talk about what it really takes to build a business over nearly a decade - not just systems and social media, but relationships, energy, and knowing your limits. We also cover fitness, creativity, confidence, and turning up consistently even when no one’s watching.
This is an honest, practical, and surprisingly relevant chat, whether you run a gym, write online, or are just trying to build something for the long haul.
What we covered:
How Stuart’s gym actually started
The underrated power of handwritten notes
Why not growing up sporty helped nurture Stuart’s story
Why confidence comes from reps (in fitness and in writing)
What it’s like running a people business as an introvert
Why asking for reviews is awkward but necessary
Why sticking around matters
Make sure to check out Cross Functional Fitness before you go!
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
🚀 Digital Resources: Check out my range of straightforward products on Gumroad. You’ll find great tools to help you get started on Substack, grow your audience, and even launch your own podcast. Explore them here.
🔥 Catalyst Club: Get exclusive access to Catalyst Club, my VIP membership for creators who want real momentum. Includes monthly group sessions, 2 x 1-on-1 strategy calls, and a full Substack publication audit. Upgrade here.
🤝 Personal Coaching: Work with me 1-on-1 to break through creative blocks, refine your strategy, and build a sustainable creator business that actually fits your life. Email or DM me for more info.
📺 YouTube: Head to my YouTube channel for hundreds of unfiltered conversations on creativity, strategy, and building a life that doesn't require permission. Watch and subscribe here.











