➡️ Join the waitlist for Writer Brand Lab and build the kind of writer brand that readers remember, trust, and choose to support. Find out more. ✍️
Season 3 is here!
In this solo kickoff to season three, I dive into one of the topics I care about most right now: writer branding.
I unpack why it matters more than ever in 2025, how to think about it in practical terms, and the first steps you can take today to start building a brand readers remember and trust.
What I covered:
Why trust, not words alone, is the real currency readers buy into
How clarity of voice, values, and vision cuts through the endless noise online
Why your brand should outlast any platform, and how to future-proof your work
The “writer brand triangle” exercise to define your core voice, values, and vision
Why deciding what you’re not about is just as important as deciding what you are about
How to create clear entry points for readers so they instantly know who you are and who you serve
The role of community, practice, and feedback in turning your brand from a list of words into something that fuels real income
➡️ Apply to join Writer Brand Lab here. ✍️
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
Start Your Podcast on Substack: A complete course guiding you from concept to launch, based on everything I’ve learned so far during my own podcasting journey. Learn to plan, brand, record, edit, publish, and promote your podcast while building an audience. Perfect for creators eager to share their voice with the world.
The 1K Daily Writing Challenge: Build a consistent habit by writing 1,000 words daily for 30 days. Along the way, you'll get encouraging video prompts, accountability support, and plenty of inspiration to ignite your creative spark. Nail your rhythm. Find your flow. Transform your writing journey forever.
Substack Basics: A video guide showing you exactly how to: set up your first publications; create polished posts from scratch; share, structure, and schedule effectively; and master Notes, CTAs, and growth levers (bonus section: Going Live on Substack).
Sustainable Scalable Social Strategy: This 6-part, online, self-driven course will guide you through the same process I used to develop a strategy for my social media management. When you finish, you’ll have a sustainable social strategy in place that will help you scale your business properly.
