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Season 3 is here!
In this solo kickoff to season three, I dive into one of the topics I care about most right now: writer branding.
I unpack why it matters more than ever in 2025, how to think about it in practical terms, and the first steps you can take today to start building a brand readers remember and trust.
What I covered:
Why trust, not words alone, is the real currency readers buy into
How clarity of voice, values, and vision cuts through the endless noise online
Why your brand should outlast any platform, and how to future-proof your work
The “writer brand triangle” exercise to define your core voice, values, and vision
Why deciding what you’re not about is just as important as deciding what you are about
How to create clear entry points for readers so they instantly know who you are and who you serve
The role of community, practice, and feedback in turning your brand from a list of words into something that fuels real income
➡️ Apply to join Writer Brand Lab here. ✍️
What’s next?
I’m ready and waiting to support you in the next stages of your creator journey. Here’s a reminder of how I can help:
🚀 Digital Resources: Check out my range of straightforward products on Gumroad. You’ll find great tools to help you get started on Substack, grow your audience, and even launch your own podcast. Explore them here.
🔥 Catalyst Club: Get exclusive access to Catalyst Club, my VIP membership for creators who want real momentum. Includes monthly group sessions, 2 x 1-on-1 strategy calls, and a full Substack publication audit. Upgrade here.
🤝 Personal Coaching: Work with me 1-on-1 to break through creative blocks, refine your strategy, and build a sustainable creator business that actually fits your life. Email or DM me for more info.
📺 YouTube: Head to my YouTube channel for hundreds of unfiltered conversations on creativity, strategy, and building a life that doesn’t require permission. Watch and subscribe here.
